Trying to figure out how to succeed in college—both inside and outside the classroom? Whether you’re applying for scholarships, looking for leadership opportunities, or trying to build your confidence, learning how to say yes could be the key.

In Episode 3 of ScholarScoop, NSCS Founder and CEO Steve Loflin interviews William A. Keyes IV, PhD, founder of the Institute for Responsible Citizenship and author of The Stories They Hear: Expecting Greatness as the Key to Success. Dr. Keyes shares actionable scholarship and leadership advice for college students including mentorship and taking initiative—even when the path isn’t clear.
This episode is full of lessons for students who want to grow, lead, and stand out.
Say Yes to Growth
Dr. Keyes encourages students to default to yes when faced with new opportunities. That includes saying yes to leadership positions, campus involvement, mentorship programs, or anything that helps build skills for college and career success.
“Let your default position be yes,” he says. “Unless you absolutely can’t do it, the answer is yes.”
Many college students hesitate to try something new out of fear they’re not ready—but this mindset shift helps build confidence and opens doors that might otherwise stay closed.
Don’t Let Deadlines Define You
Scholarship deadlines, internship applications, and program cutoffs can feel final—but Dr. Keyes offers a powerful reminder that it’s not always too late to try.
“Deadlines are artificial. Somebody just picked a date. If the right person calls me, I’m still going to listen.”
This advice is especially valuable for students who feel like they missed out. It’s never too late to follow up, reach out to a program director, or explain your situation. Whether you’re applying for a college scholarship, a summer internship, or an honors program, learning how to advocate for yourself in college can help you get back on track—and sometimes even ahead.
When applying for scholarships for college students, always check if late submissions are considered on a case-by-case basis.
Expect Greatness—From Yourself and Others
A central message in Dr. Keyes’ book, The Stories They Hear: Expecting Greatness as the Key to Success, is that students rise to meet the expectations placed on them. This is especially important for student leaders, peer mentors, and faculty working with first-generation college students.
When students are encouraged and challenged to reach higher, they often surprise even themselves. But it starts with believing you belong.
“People will make excuses for your mediocrity before you’ve even tried,” he says.
This is a call for college students to raise their standards—not only for themselves, but for their peers and communities.

Real-World Lessons for Student Leaders
Whether you’re wondering how to become a student leader, how to find a mentor in college, or how to balance academics with extracurriculars, this episode delivers practical advice and inspiration.
Dr. Keyes shares stories about his early career, why relationships matter more than résumés, and how college students can turn small actions into lifelong impact.
If you’re currently applying for college scholarships, running for a leadership role, or just trying to make sense of what’s next, this conversation is for you.
🎧 Listen to Episode 3: How Saying Yes Can Change Your Life
https://youtu.be/YVcaSD0lpuo?si=UIDwzEtXDc4oFI0p

📘 Learn more about the book: The Stories They Hear: Expecting Greatness as the Key to Success
https://www.amazon.com/Stories-They-Hear-Expecting-Greatness/dp/1646871839